Welcome Guest
ART
Aesthetics
Architecture
Art
Art [Buddhist]
Art [Western]
Art Criticism
Art Magazine
Carpets
Iconography
Interior Decoration
Jewelry
Movie
Music Theatre And Dance
Numismatic
Painting [Folk]
Painting [Miniature]
Painting [Modern]
Photography
Pottery
Sculpture
Textile

ASTROLOGY
Astrology

AUTOBIOGRAPHY BIOGRAPHY MEMORIES
Autobiography/Biography/Memories

BANARAS
Banaras

CHILDREN SECTION
Children Books

CLASSICS [FICTION & NON FICTION]
Classics

ECONOMICS & BUSINESS MANAGEMENT
Economics

ENVIRONMENT
Ecology

FICTION
Fiction [India]
Fiction [Science]
Fiction [World]
Graphic Novels

FOLKLORE MYTHS & LEGENDS
Folklore

GEOGRAPHY, MAP & ATLAS
Geography
Map

GRAPHIC FICTION/NON FICTION
GRAPHIC NON FICTION

HEALTH & PERSONAL DEVELOPMENT
Ayurveda & Healing
Cooking
Self Help
Yoga

HUMANITIES
Anthropology
Archaeology
Caste
Cultural Studies
Diaspora / Migration
Education
Epigraphy
Gandhi
Gender Studies
General
Globalization
History
Law
Media
Medical Anthropology
Methodology
Politics
Psychology
Sociology
Tribal Studies
Visual Anthropology

KAMASUTRA
Kama Sutra

LANGUAGE
Language/Linguistic

LITERATURE AND LITERARY STUDIES
Anthology
Essays
Hindi Literature / Criticism
History Of Literature
Literary Criticism/Literary Theory
Play
Poetry
Reportage
Sanskrit Literature

MANUSCRIPT
Manuscript

MATHEMATICS & SCIENCE
Astronomy
Mathematics
Science

PHILOSOPHY & RELIGION
Bhakti
Buddhism
Chinese Philosophy
Christianity
Continental Philosophy
Gita
Gods & Goddess
Greek Philosophy
Hinduism
Indian Philosophy
Islam
Jainism
Judaism
Mahabharata
Mantra
Mysticism
Mythology
Osho
Pilgrimage Studies
Purana
Ramayana
Religion
Saint & Sages
Sikhism
Spritual
Sufism
Tantra
Taoism
Theosophical Literature
Upanisads
Vaisnavism
Veda
Vedanta Philosophy
Western Philosophy
Zarathushtra
Zen

REFERENCE
Dictionary
Quotation

TRAVEL WRITING & HOLIDAY GUIDES
Travel Guide
Travel Writing

WILDLIFE TREES & PLANTS
Wild Life

Bestsellers
Book Details
The Jargon Of Authenticity
Author: Theodor Adorno
ISBN: 9780415289917
Binding: Paper Back
Publishing Year: 2003
Publisher: Routledge
Number of Pages: 176
Availabity:
In Stock
Delivery:
3-6 business days
INR 350.00
Qty:
ADD TO CART
About Book
Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.
About Author
Theodor Adorno (1903 - 1969). German philosopher who was a leading member of the Frankfurt School. Adorno led an influential attack on the "culture industry" prevalent in contemporary capitalist society.
Related
Books


The Fate Of Rural Hell : Asceticism And Desire In Buddhist Thailand The Fate Of Rural Hell : Asceticism And Desire In Buddhist Thailand
Author: Benedict Anderson
Publisher: Seagull Books
Year of Publishing: 2012
Binding Type: Hard Cover
Status: In Stock
INR 350.00
add iconADD TO CART
VIEW DETAILS


Pattadakal (oip) Pattadakal (oip)
Author: Michell George
Publisher: Oxford University Press
Year of Publishing: 2003
Binding Type: Paper Back
Status: In Stock
INR 295.00
add iconADD TO CART
VIEW DETAILS


Censoring The Word Censoring The Word
Author: Julian Petley
Publisher: Seagull Books
Year of Publishing: 2007
Binding Type: Hard Cover
Status: In Stock
INR 395.00
add iconADD TO CART
VIEW DETAILS


Culture And Critique : An Introduction To The Critical Discourses Of Cultura ... Culture And Critique : An Introduction To The Critical Discourses Of Cultural Studies
Author: Jere Paul Surber
Publisher: Westview
Year of Publishing: 1998
Binding Type: Paper Back
Status: In Stock
INR 3172.00
add iconADD TO CART
VIEW DETAILS


RENAISSANCE REBORN in search of a historical paradigm RENAISSANCE REBORN in search of a historical paradigm
Author: SUKANTA CHAUDHURI
Publisher: JADAVPUR UNIVERSITY PRESS
Year of Publishing: 2025
Binding Type: Paper Back
Status: In Stock
INR 600.00
add iconADD TO CART
VIEW DETAILS


Becoming Imperial Citizens : Indians In The Late Victorian Empire Becoming Imperial Citizens : Indians In The Late Victorian Empire
Author: Sukanya Banerjee
Publisher: Duke University Press
Year of Publishing: 2010
Binding Type: Paper Back
Status: In Stock
INR 1680.00
add iconADD TO CART
VIEW DETAILS
Copyright © 2022 Harmony - The Book Shop
Designed & Developed by Deltagare Technologies
  • facebook
  • twitter
  • instagram