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Book Details
India Means Business
Author: Kaushik, Kshama V. And Kaushik Dutta
ISBN: 9780198072614
Binding: Hard Cover
Publishing Year: 2012
Publisher: Oxford University Press
Number of Pages: 0
Availabity:
In Stock
Delivery:
3-6 business days
INR 695.00
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About Book
Looking at the many facets of the Indian business culture, Indian Means Business traces the evolution of business in India from the pre-British Raj days to recent times. From indigenous business and financial practices, the role of family business, state-owned public sector enterprises to the influence of global business on India and successful business practices of modern India-the book covers all the major factors which have worked together to make India a global business power. The book focuses on the influence of global business, studying its impact through case studies of companies like ITC Limited, ICI India Limited, HCL Limited, and Ranbaxy Laboratories Limited, among others, and analyses the sustainability of the Indian dream. The book also includes notices on the guilds of ancient India, hundis (indigenous and para-banking), bahi-khata and parta system, and chit and nidhi funds as well as discussions on innovation and research and development, which analyse the value, spread, and position of India in the global R&D pie.
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