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Bestsellers
Book Details
Design : A Very Short Introduction
Author: John Heskett
ISBN: 9780192854469
Binding: Paper Back
Publishing Year: 2005
Publisher: Oxford University Press
Number of Pages: 148
Availabity:
Out Of Stock
Delivery:
3-6 business days
INR 299.00
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About Book
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
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